This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Explore the sunken treasures of the Shuswap

Divers explore historic boats and a Ford Model T that broke through lake ice while on a delivery

Kick in, pick up, clean up

Askew’s Downtown Community Cleanup hits the street April 13

Dust advisory in affect for Kelowna

Avoid roads with heavy vehicle traffic

Okanagan-Shuswap weather: Friday last day before rain and clouds return

Environement Canada forcasts a sunny Friday, but darker weekend days

Rat problem arises in the Shuswap

Traps repeatedly selling out as Chase residents deal with unwelcome rodents

Truck driver in fatal Broncos crash sentenced to eight years

Judge Inez Cardinal told court in Melfort, Sask., that Sidhu’s remorse and guilty plea were mitigating factors

Car torched in Kelowna: $1,000 reward offered for return of stolen massage machine

Odette Baumgartner’s vehicle was stolen and then burned. Now she just wants her machine back

B.C. conservation officers talk bear awareness

How to stay safe this spring in bear country

Fierce feline spotted as ‘aggressor’ in face off with coyote in B.C. backyard

North Vancouver resident Norm Lee captures orange cat versus coyote in backyard showdown

Wilson-Raybould to reveal more details, documents on SNC-Lavalin affair

Former attorney general has written to the House of Commons justice committee

Anti-discrimination group wants to map offenders with cross-Canada hate atlas

Morgane Oger Foundation issues call for volunteers to help build Canadian Atlas of Populist Extremism

SNC-Lavalin maintaining Kelowna bridge amidst controversy in Ottawa

The engineering company designed and maintains the WR Bennett Bridge over Okanagan Lake

Kater to launch ridesharing service in Vancouver by end of month

The Surrey-based company got its permits from the Vancouver Taxi Association

Most Read