Top Jimmy’s Canoe Beach Café Water Sports is applying for what’s called a ‘food primary’ liquor licence for the fenced area in front of the lakeside Shuswap café. (File photo)

Top Jimmy’s Canoe Beach Café Water Sports is applying for what’s called a ‘food primary’ liquor licence for the fenced area in front of the lakeside Shuswap café. (File photo)

Owners of café at Shuswap’s Canoe Beach apply for liquor licence

Application is for a food-only licence which would allow drinks only inside fenced area by concession

Canoe Beach Cafe & Water Sports is applying to the province for a ‘food primary’ liquor licence at Canoe Beach.

The City of Salmon Arm and cafe owners Jim and Joyce Dunlop have signed a five-year agreement giving the Dunlops the exclusive right to operate a concession and non-motorized water sport business on the city-owned portion of Canoe Beach. The agreement also included approval from the city to apply to the liquor and cannabis regulation branch for a food-primary liquor licence within the fenced portion of the area.

Food primary licences are for establishments such as restaurants, bistros and cafes.

Erin Jackson, the city’s director of corporate services, provided a report detailing improvements the owners have made.

They include deck repair, safety steps, fresh sand, new paint and signage, “significant safety improvements to address risks associated with COVID-19” and a more diversified menu.

The report stated that Jim has a marketing background so has developed a brand and marketing strategy that has increased traffic to the beach.

The Dunlops, who began operating the concession in 2017, also began offering paddle boards, canoes, kayaks and beach umbrellas for rent. They also launched the Canoe Cares Project which, Jackson wrote, has been a positive addition to the community through the recognition of good deeds and support of people in crisis.

Read more: Hostility at Shuswap restaurant ignites campaign calling for respect

Read more: High water levels on Shuswap Lake may close popular Canoe Beach

Read more: Snapshot – Brave swimmers perform polar plunge in Shuswap Lake

Regarding the liquor licence, the report stated that food service will remain the primary focus of the concession. As well, the owners will minimize potential risks by measures such as limiting hours and increasing staff when customer numbers go up.

A liquor licence will not allow consumption of cannabis there.

Staff listed no concerns with the proposal as long as alcohol consumption is limited to the fenced area, an approved waiver is used for rentals, and proof of adequate liability coverage is submitted annually.

The five-year agreement with the city runs from May 1, 2021 to September 30, 2025.

Council and the owners made brief comments at council’s Jan. 25 meeting.

“Thank you to you and your lovely wife and family for everything you bring to Canoe Beach…,” Coun. Wallace Richmond remarked.

Mayor Alan Harrison said he thinks those comments echo all of council’s feelings regarding the business.

Jim Dunlop thank council and staff on behalf of his spouse and two sons.

“This has been a dream of ours to take it to the next step for our little business. On our behalf and behalf of all of our customers, I know they’ve wanted us to take this step. I’m just tickled you’ve showed us this confidence and support. We won’t let you down…”
Like us on Facebook and follow us on Twitter

BusinessShuswap Lake

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Seniors in the Interior Health region can book their COVID-19 vaccinations starting Monday, March 8, 2021 at 7 a.m. (File photo)
Seniors in Interior Heath region can book COVID-19 shots starting Monday

Starting March 8 the vaccination call centre will be open 7 a.m. to 7 p.m. daily

The Conservation Officers Service is warning aquarium users after invasive and potentially destructive mussels were found in moss balls from a pet store. (BC Conservation Officers Service/Facebook)
Aquarium users in B.C. warned after invasive mussels found at pet store

Conservation officers were told the mussels were found in a moss ball from a Terrace pet store.

A member of the Vernon Search and Rescue winch helicopter team pulls a skier who broke her leg at the gorge backcountry area east of Sicamous into the helicopter on Friday March 5. (Shuswap Search and Rescue/Facebook)
Search and rescue helicopter helps injured skier out of Shuswap backcountry

The Salmon Arm woman broke her leg, but was helped out of the bush thanks to radio communication.

SASCU is looking to celebrate its 75th anniversary with a legacy project, in the same way the Shuswap credit union marked its 60th by commissioning the apple sculpture at its downtown location. That artwork includes 14 apples honouring SASCU’s founding families. (Lachlan Labere-Salmon Arm Observer)
Shuswap credit union to mark 75th anniversary with legacy project

SASCU will be looking for input from arts community, city

Interior Health reported 33 new COVID-19 cases on March 5. (Black Press Files)
Interior Health reports 33 new COVID-19 cases on March 5

Over 300,000 vaccine doses have been administered provincewide.

The James C Richardson Pipe Band marches in a Remembrance Day parade on Nov. 11, 2019 in Chilliwack. Wednesday, March 10 is International Bagpipe Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of March 7 to 13

International Bagpipe Day, Wash Your Nose Day and Kidney Day are all coming up this week

Multiple people were injured at a Vernon home following an early-morning break-in Saturday, March 6, 2021. (Black Press file photo)
Multiple people left injured following break-and-enter in Vernon

Police believe the early-morning break-in was targeted and not a threat to the general public

Kelowna General Hospital (File photo)
Second COVID-19 outbreak declared at Kelowna General Hospital

One patient and one staff member on Unit have tested positive for the virus.

Victoria man Brett Andersen is asking for people’s help to secure him one of eight free tickets to the moon. (Screenshot/@brettandersen Instagram)
Victoria man wants your help securing a free ticket to the moon

Japanese billionaire offering eight people a trip to the moon

A Coldstream resident who found an owl struggling on her property in March 2021 is now spreading awareness of about the knock-on effects of rodent poisoning. (Kathy Renaud photo)
Okanagan owl ‘fighting for her life’ after ingesting rat poison

Coldstream resident warns against the use of rodenticide due to risk of secondary poisoning in raptors

Hockey hall-of-fame legend Wayne Gretzky, right, watches the casket of his father, Walter Gretzky, as it is carried from the church during a funeral service in Brantford, Ont., Saturday, March 6, 2021. HE CANADIAN PRESS/Nathan Denette
Walter Gretzky remembered as a man with a ‘heart of gold’ at funeral

The famous hockey father died Thursday at age 82 after battling Parkinson’s disease

Fire ripped through a mobile home on Boucherie Road in West Kelowna on March. 6. (Phil McLachlan - West Kelowna News)
‘My whole life just went up in smoke’; Fire consumes Okanagan mobile home

RCMP confirmed that there were no injuries due to the fire

Donald Alan Sweet was once an all star CFL kicker who played for the Montreal Alouettes and Montreal Concordes over a 13-year career. Photo courtesy of Mission RCMP.
Ex-B.C. teacher who was CFL kicker charged with assault, sexual crimes against former students

Donald Sweet taught in Mission School District for 10 years, investigators seek further witnesses

Most Read