Above, Lil Nas X performs the wildly popular “Old Town Road” at the BET Awards in Los Angeles.(Photo by Chris Pizzello/Invision/AP, File) Middle, an example of the signs the Sicamous Chamber of Commerce will be selling in response to interest in and thefts of the district’s Old Town Road sign. (District of Sicamous Image)

Video: Popular song draws attention, thieves to Sicamous’ Old Town Road

Following the theft of the street sign, Sicamous to sell reproductions for $25 each

What was only a road sign in 2018 became a minor tourist attraction in the summer of 2019 — and then it was stolen.

A road sign has marked Old Town Road leading out to Sicamous’ Old Town Bay for decades, but after the release of a smash hit single by hip hop artist Lil Nas X, the sign took on a new significance for fans of the song.

Old Town Road – the recording, not the roadway – recently broke records by topping the Billboard charts for 17 consecutive weeks. For the uninitiated, the wildly-popular track bridges the country and hip hop genres and features a verse from Billy Ray Cyrus of Achy Breaky Heart fame.

While on a run recently, Sicamous resident Sarah Nielsen noticed the sign marking the left turn off Sicamous Solsqua Road and onto Old Town Road had been taken.

“It was sort of a hit with all the tourists this summer, especially because it’s that age group renting the houseboats. They’re all about finding the perfect Snapchat or Instagram picture,” Nielsen said.

Read More: Tappen area of Shuswap Lake shows high phosphorous and nitrogen levels

Read More: Public advised not to swim at Sunnybrae Beach

When putting their family boat in the water at the Old Town Bay Marina, Nielsen said she often sees young people posing for photo underneath the sign.

She said her kids asked to record a music video under it when they had friends in town.

“I have an 11-year-old son and an 8-year old daughter, they love the song, my son does a dance to it all the time,” Nielsen said.

The District of Sicamous is taking all the interest in the sign, and the accompanying theft, in stride. They are planning to have an Old Town Road sign branded with the Sicamous logo produced and on sale through the Sicamous and District Chamber of Commerce.

“I feel like it shows the positive attitude of Sicamous and how we approach issues, as well as promoting our amazing community,” said district operations manager Joe McCulloch.

He added the district plans to send one of the signs to Lil Nas X’s manager.

Read More: Accused pleads not guilty in Shuswap cannabis trafficking case

Read More: Filmmaker sees role for Shuswap on the silver screen

McCulloch said the district already has a policy in place for the sale of street signs which was drafted in response to demand for signs such as the one for Shea Weber Way, which leads to the local rec centre.

“We hope that this brings some smiles to people and also addresses the issue and allows us to cover the costs to replace the signs,” McCulloch said.

Chamber of Commerce executive director Sheila Devost said orders for the signs are already coming in, some from as far away as 100 Mile House.

The first 100 signs printed will be available for $25.


@SalmonArm
jim.elliot@saobserver.net

Like us on Facebook and follow us on Twitter

 

This June 23, 2019 file photo shows Lil Nas X performing the wildly popular “Old Town Road” at the BET Awards in Los Angeles. The track has broken a record for the longest time spent atop the Billboard charts. Meanwhile, the road sign for Sicamous’ Old Town Road has been stolen, presumably by fans of the song. (Photo by Chris Pizzello/Invision/AP, File)

An example of the signs the Sicamous Chamber of Commerce will be selling in response to interest in and thefts of the Old Town Road sign. (District of Sicamous Image)

Just Posted

Man and woman in their 60s identified by RCMP as bodies in Anglemont residence

Police investigation continues, say no suspects are being sought at this time

UPDATE: Power back on for much of the Shuswap

Outages due to downed wires and a transmission circuit failure

Salmon Arm’s Shoemaker Hill closed for winter

Snowfall prompts quick closure of steep and winding stretch of road

Letter: Air quality monitoring suggested for Highway 1 in Salmon Arm

Writer highlights health impacts from motor-vehicle traffic exhaust

Secwepemc Lakes Tourism projects look to support Indigenous youth, entrepreneurs

Collaboration includes Neskonlith, Adams Lake, Splatsin and Little Shuswap Lake bands

‘We love you, Alex!’: Trebek gets choked up by ‘Jeopardy!’ contestant’s answer

The emotional moment came in Monday’s episode when Trebek read Dhruv Gaur’s final answer

‘Homes not shelters’: Those living on Kelowna streets rally for rights

On Tuesday, Leon Avenue residents came together to demand change

North Okanagan councillor pitches homeless camp at city hall

805 bylaw calls in 10 months were for inappropriately set-up camps

Vernon car fire deemed suspicious

SUV found fully engulfed with nobody around at 4 a.m. Tuesday on Commonage Road

Judge rejects Terrace man’s claim that someone else downloaded child porn on his phone

Marcus John Paquette argued that other people had used his phone, including his ex-wife

Police surround Peachland neighbourhood

The incident in Peachland is now over

North Okanagan motorists advised of road disruptions

Silver Star Road work scheduled for Thursday

Petition for free hospital parking presented to MP Jody Wilson-Raybould

What started as a B.C. campaign became a national issue, organizer said

Revy bruins bruise Chase Heat in double overtime

Division-leading Grizzlies keep Heat trailing in second

Most Read