Jamie and Tanisha Out and Toni Starkell are the team behind Forage General, a floral, coffee and gift shop located in downtown Salmon Arm at the corner of Alexander Street and the Trans-Canada Highway. (Lachlan Labere-Salmon Arm Observer)

Jamie and Tanisha Out and Toni Starkell are the team behind Forage General, a floral, coffee and gift shop located in downtown Salmon Arm at the corner of Alexander Street and the Trans-Canada Highway. (Lachlan Labere-Salmon Arm Observer)

VIDEO: Salmon Arm trio open small business with big city feel

Forage General offers flowers, coffee and a variety of unique gifts

If enjoying a pour-over coffee while creating a vibrant bouquet of flowers is a pairing that appeals to you, then you may want to pay Forage General a visit.

The newly opened business, located on the corner of Alexander Street and the Trans-Canada Highway (parking available by Domino’s Pizza) is the creation of Salmon Arm couple Tanisha and Jamie Out and business partner Toni Starkell. The space, open and uncluttered, was inspired, in part, by things and places the Outs enjoyed in Vancouver before moving back to Salmon Arm two years ago.

“We’ve always been drawn to those things, the minimalist aspect of things, and we wanted to incorporate that into this shop, into this spot,” said Jamie. “And just to kind of give people that experience, stepping into something that maybe they haven’t seen before, they have’t experienced.”

Tanisha, an experienced florist, explained part of the concept behind the store’s flower bar is that it allows customers to be creative with their flower arrangements if they wish to be.

“Before I was a florist, I’d go into flower shops and you’d feel almost intimidated or you didn’t have the freedom to create,” said Tanisha. “So that was kind of the idea with this, to make it an experience where people felt comfortable to be creative and build their own. Or else I could help them through.”

Read more: Food For Fit from Blk Box

Read more: Small works of Shuswap artists featured in new exhibition

Along with the assorted fresh flora, Forage General also offers coffees, teas, baking supplied by local bakeries, and a variety of products that fit with the store’s look and feel.

Asked about the store’s name, Jamie said the “Forage” part came from a book about military tanks from the First World War.

“One had this amazing hand-drawn maple leaf, and it said “forage” in really unique writing,” Jamie explained. “I was so drawn to that picture and that word, and it just tied in really well with the idea of foraging for flowers, for greenery and stuff. So we just brought that idea into the name of this. “

When health restrictions are no longer limiting public gatherings, Jamie and Tanisha are looking forward having window seating for those looking to enjoy a beverage and/or a baked goodies, and they also hope to host a variety of workshops.

Jamie, Tanisha and Toni, and their families put in a lot of the work needed to get Forage General ready for opening. Some of that help came from Tanisha’s brother, Greg Sebell (Sczebel), who recently co-opened the restaurant BLK BOX in Kelowna.

“My brother and I have always been creative together,” said Tanisha, adding she comes from a family of entrepreneurs.

Forage General is open from 10 a.m. to 6 p.m. Monday to Thursday, from 10 a.m. to 7 p.m. on Fridays, and from 10 a.m. to 4 p.m. on Saturdays.

Like us on Facebook and follow us on Twitter

#Salmon Arm

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Fire crews are on scene in the 400 block of Fourth Avenue SE at 2:30 p.m. on Wednesday, Feb. 24 as smoke billows from a residential building. Motorists are advised to avoid the area. (Jim Elliot - Salmon Arm Observer)
Salmon Arm firefighters respond to smoke in a building on Fourth Avenue SE

Crews were called to the scene at 2 p.m. on Wednesday, Feb. 24

The District of Sicamous announced plans to purchase and manage the Sicamous Medical Centre on Tuesday, Feb. 24. Colleen Anderson and Malcolm Makayev have been overseeing this and other health matters on behalf of the district’s council. (Jim Elliot-Eagle Valley News)
Sicamous to purchase retiring doctor’s business, take over management

Move intended to attract new doctors by allowing them to focus on patient care

Malakwa firefighters bring a barn blaze under control in the 4,000 block of the Trans-Canada Highway on Friday, Feb. 19, 2021. (Sean Coubrough/CSRD photo)
Barn fire prompts fundraiser for Shuswap family of eight

Blaze leaves Malakwa family in need of feed, supplies for beloved horses

Two North Okanagan-Shuswap rural communities, including Lumby, will receive B.C. government grants to support new jobs and economic opportunities to help them recover from the impacts of COVID-19. (Black Press file photo)
North Okanagan-Shuswap communities collect government grants

Lumby and Blind Bay to benefit to help recover from economic impact of COVID-19

Photograph By @KAYLAXANDERSON
VIDEO: Lynx grabs lunch in Kamloops

A lynx surprises a group of ducks and picks one off for lunch

The dam at Thirsk Lake, west of Summerland, was expanded in 2007. A crack has now been discovered where the old and new portions of the dam meet. (Summerland Review file photo)
Crack at Thirsk Dam to be examined

Reservoir west of Summerland was expanded in 2007

(Black Press Media file photo)
B.C. residents can reserve provincial camp sites starting March 8

B.C. residents get priority access to camping reservations in province

The Penticton Speedway has been sold but the investment group who bought it is planning to create an enhanced racetrack and racing experience. (File photo)
Penticton Speedway sold and will remain a racetrack

Investment group that includes founder of Area 27 intends to buy the Speedway

Two women were arrested in Nanaimo for refusing to wear masks and causing disturbance on a BC Ferries vessel. (File photo)
B.C. ferry passengers arrested and fined for disturbance, refusing to wear masks

Police said woman threatened their pensions in Feb. 21 incident aboard Nanaimo-bound boat

(File photo)
‘Give me your stuff! Oh, hello, officer’: Man surprised by Kamloops Mountie

A man trying to enter a vehicle stopped in Kamloops was greeted by an off-duty Kamloops Mountie inside

When his owner had knee surgery, Kevin, 2, was able to continue to go for walks thanks to volunteers from Elder Dog Canada. (Contributed photo)
B.C. woman has nothing but praise for Elder Dog Canada

National organization has a fleet of volunteer walkers ready, but needs more clients to serve

Project rendering of Hadgraft Wilson Place (CNW Group/Canada Mortgage and Housing Corporation)
68-unit affordable housing complex coming downtown Kelowna

The six-storey complex located on Fuller Ave is set to be completed by fall 2022

A man was arrested after he refused to vacate Alexander’s Beach Pub in Coldstream while not adhering to the business’s COVID-19 mask-wearing policy Tuesday, Feb. 23, 2021. (Google Maps photo)
Man arrested for refusing to leave Coldstream store without wearing mask

Store owner says man likely came in looking for an argument: ‘the fellow had a notepad’

Most Read