Toronto Raptors launch line of team-branded athletic hijabs

Raptors become first NBA team to offer an athletic hijab for Muslim women

A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE) A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE)

The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures.

The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Friday.

In doing so, they say the Raptors became the first team in the National Basketball Association to offer an athletic hijab for Muslim women.

MLSE Senior Marketing Director Jerry Ferguson says the organization was inspired to create the hijabs by a local Muslim women’s organization known as the Hijabi Ballers.

Ferguson says MLSE designed the gear in collaboration with the women, who regularly play basketball at a community court associated with the team.

He says the Raptors want to send a message of inclusion to its widely diverse fan base, which grew substantially during the playoff run that saw the team win its first NBA championship earlier this year.

Ferguson says having hijabs available to female Muslim athletes who wish to wear them allows the team to send a message of tolerance.

READ MORE: Toronto Raptors and their diverse team celebrated worldwide

“One of the things that we are very interested in is moving from saying we are just about inclusivity and accessibility, and finding ways to bring products and ideas to market that actually prove that,” he said in a telephone interview.

Ferguson says the hijabs, available only at the team’s official store at its downtown Toronto home arena, allows female Muslim athletes to wear gear supporting their team while taking part in their sport of choice.

Doing so, he said, emphasizes that basketball courts should be places where all feel welcome and included.

The Hijabi Ballers seconded the message, welcoming the branded hijabs as a symbol of empowerment.

“Our goal … is to ensure Muslim girls and women feel like they belong on those courts, in the mainstream sports world and restating the idea that sports are for everyone, no matter your beliefs,” founder Amreen Kadwa said in a statement.

Hijabs geared towards Muslim women athletes have been gaining traction in recent years.

While smaller manufacturers of athletic hijabs existed long before, Nike made headlines in 2017 by announcing plans to start marketing its own version.

The International Basketball Federation and the international soccer organization FIFA lifted bans on head coverings in recent years.

The Raptors-branded hijabs represent the first time MLSE has offered such a product, Ferguson said.

The move was celebrated by the National Council of Canadian Muslims, which praised the Hijabi Ballers for spurring the team to action.

Executive director Mustafa Farooq acknowledged that the issue of hijabs in sports has proven a divisive issue, with opponents disclaiming it as a symbol of oppression.

“It’s hard for me to understand that,” Farooq said.

“One of the beautiful things about sports is that everyone can play. Highlighting that … everyone should get a shot is such a beautiful thing to do, so obviously we thank the Raptors for taking this step.”

Michelle McQuigge, The Canadian Press

READ MORE: Quebec status of women minister says Muslim women shouldn’t wear a hijab

Like us on Facebook and follow us on Twitter

Just Posted

Workshops, networking events designed for Shuswap women entrepreneurs on the way

Tsuts’weye project holds successful roundtables where valuable information gathered

‘She was awesome’: Malakwa baker leaves U.S. holiday show

‘There are Christmas miracles, look at me’

Salmon Arm ranked 7th best place to work in B.C. for 2020

Categories reflecting quality of life influence ranking

School District #83 board approves pay increase for trustees

Decision reflects policy, changes in BC Consumer Price Index

South Shuswap health clinic welcomes first doctor

Dr. Jack Beech to do Saturday walk-in clinic at Copper Island Health and Wellness Centre.

VIDEO: Federal Liberals’ throne speech welcomes opposition’s ideas

Trudeau will need NDP or Bloc support to pass legislation and survive confidence votes

Weak link in Sagmoen trial, defence says

Counsel questions whether search warrant police executed was obtained on reasonable grounds

Salmon Arm Work BC office hosts grand reopening

Services available at the office will remain similar to past offerings

VIDEO: John Lennon’s iconic Rolls Royce rolls into Vancouver Island college for checkup

Royal BC Museum, Camosun College and Coachwerks Restorations come together to care for car

North Okanagan MP says throne speech lacked specifics

‘Trudeau government presented a vague agenda,’: MP Mel Arnold

VIDEO: Rockslide closes part of Highway 93 in Fairmont Hot Springs

Geotechnical team called in to do an assessment after rocks fell from hoodoos

Petition calls for appeal of ex-Burns Lake mayor’s sentence for sex assault

Prosecution service says Luke Strimbold’s case is under review

Northwest B.C. wildlife shelter rescues particularly tiny bear cub

Shelter co-founder says the cub weighs less than a third of what it should at this time of year

Most Read