Donna Koch empowers women to stop holding back, and particularly stop being hard on themselves, as pictured at a 2020 Vernon Women in Business meeting. (Jennifer Smith - Morning Star)

North Okanagan coach empowering women to shed self-sabotage

After 31 years in the corporate world, she put her fears aside and is leading her best life

While others describe her as an eternal optimist, Donna Koch admits she wasn’t always so upbeat. In fact, she was very hard on herself — something she calls self-sabotage.

“It was how I showed up, I had this habitual habit to say sorry,” said Koch, who had a 31-year career in the corporate world before her latest venture as a solo-prenuer.

“Then this narrative would start: ‘what’s wrong with you? Why do you do that? You know better.’”

She fell prey to this self-sabotage over and over again before she learned exactly what it was doing. It was diminishing her power.

“Imagine you are sitting across the table from your closest, dearest friend and they are saying those things to themselves. What would you do? You’d flip it on its head, you’d turn it around.

“Why, as women, would we treat ourselves any less than the person that means the most to you.”

Working to become a life coach, Koch wants to create more awareness around this damaging self-sabotage and empower more women to lift themselves up.

“My purpose is to help women recognize what is holding them back,” 54-year-old Koch said.

It’s often fear, she said, that prompts a flight or fight response in us, and that inner voice warning: ‘oh no, you don’t want to do that.’

“We need to push ourselves beyond that comfort zone,” she said.

She quotes some wise words from Will Smith: “On the other side of our maximum terror are all of the greater things in life.”

Koch recently shared her story at a Vernon Women in Business meeting (before health regulations restricted gatherings). The group is full of not just business owners, but women working to better themselves in various fields — from Tai Chi instructors to financial planners.

Vernon Women in Business president Angie Loakimidou says Koch’s story falls in line with the key value of the group, which is open to all women.

“This group is more about networking, inspiring and empowering women from all sectors of business and life. Only by helping others rise, will we rise ourselves,” Loakimidou said.

Those looking to join VWIB can visit vwib.com or email president@vwib.com.

READ MORE: Speakers captivate Vernon Women in Business

READ MORE: Shooting star brings youthful energy to group


@VernonNews
jennifer@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Local Businesswomen entrepreneurswomen in business

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C's COVID-19 dashboard shows the peaks and valleys of cases prior to the record daily report of 132 on April 9, 2021. (Dashboard image)
Interior Health has record day of COVID-19 cases

132 cases reported Friday, April 9, more deaths in Vernon hospital outbreak

School District 83 trustees are leaning towards an option in the school district’s Long Range Facilities Plan that favours making Salmon Arm Secondary’s Sullivan campus and Jackson campus (pictured) both Grade 9-12 schools. (Google maps image)
Letter: Two high school option for Salmon Arm will create ‘have, have not’ situation

Writer concerned with E5 option, says transparent talk about implications needed

Left, Elena Bruns (2015 Rapattack Junior recruit/current Rapattack staff) and Leah Nash (2019 Rapattack Junior recruit/current Rapattack staff) in a helicopter on the Eagle Bluff Fire, August 2019. (Kamloops Fire Centre photo)
Salmon Arm students stick with wildfire fighting after junior Rapattack program

Junior Fire Crew program partners with Salmon Arm Secondary, develops students’ love for job

Work began April 6, 2021 on the Trans-Canada Highway downtown corridor project to improve safety and traffic flow, which will see the traffic light at Ross Street relocated to Fourth Street NE. (Martha Wickett - Salmon Arm Observer)
VIDEO: Traffic slow downs to go through May on Salmon Arm highway corridor

Ministry says night work not planned on Highway 1, single lanes to remain as traffic light changed

Genevieve Reynard dances as a video is recorded to be judged at a Kamloops-based dance festival. She earned first and second place honours in a variety of styles. (Shuswap Dance Center/Facebook)
Shuswap Dance Center dancers win big in Kamloops competition

Thirty-five young competitors place in top three in either solo or group number

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
1,262 more COVID-19 infections in B.C. Friday, 9,574 active cases

Province’s mass vaccination reaches one million people

Vernon Secondary School. (Google Maps)
Case of COVID-19 at North Okanagan high school

VSS exposure announced late Friday, April 9

The Royal’s 1951 visit to Revelstoke. (Photo by Revelstoke Museum and Archives #17)
PHOTOS: Prince Philip visited Revelstoke – twice

The prince died April 9 at the age of 99

Nolan's Pharmasave in downtown Vernon received 200 AstraZeneca COVID-19 vaccines Friday, April 9, 2021. (Brendan Shykora - Morning Star)
AstraZeneca vaccines arrive at Vernon pharmacies

Four pharmacies in the city received doses of the COVID-19 inoculant Friday

The RCMP were called to the Alchemy Studio on Thursday, April 8. (Contributed)
Revelstoke yoga class fined for defying COVID-19 orders

The RCMP were called to the Alchemy Studio on April 8

An East Hill resident had their leaf bags torched in front of their home overnight April 8. Less than two weeks prior their garbage can was lit on fire too. (Taryn Allen photo)
Garbage, leaf fires spark fear in North Okanagan

First an East Hill residents’ trash can, then bagged leaves were lit on fire

Okanagan-based All Are Family Outreach Society, which provides support to those struggling from Armstrong to Kelowna, is in need of a new headquarters after leaving a Winfield church in June 2020. (All Are Family Outreach photo)
Okanagan outreach society in ‘desperate’ need after storage unit break-in

All Are Family Outreach had $4,000 in tools stolen from its donation shipping container

A large illuminated heart was installed on the roof of the Vernon Jubilee Hospital May 1, 2020. (VJH Foundation photo)
Three deaths linked to COVID-19 outbreak in Vernon hospital

Interior Health reports two additional deaths at VJH

Most Read