A model shows off the popular periodic table dress from The Smoking Lily boutique. (File contributed/The Smoking Lily)

Victoria shop sees spike in sales after Alberta medical officer wears periodic table dress

The Smoking Lily is doing well despite having to close up shop due to COVID-19 fears

A Victoria-based clothing shop has seen a spike in sales – despite closing last week due to COVID-19 concerns – after Alberta’s chief medical officer wore one of its dresses during a COVID-19 briefing.

Dr. Deena Hinshaw wore a grey periodic table dress on TV last week, an item which has been a top seller at Victoria’s The Smoking Lily Boutique for seven years.

The zero-waste, local clothing store is based out of its 1713 Government St. location in Victoria, with an additional retail location in Vancouver.

“She’s actually a longtime customer of ours, so she’s been wearing four or five of our pieces this week,” explained The Smoking Lily owner Trish Tacoma. “But the periodic table dress is the item where everyone is like ‘that’s the one.’”

Patrons have been sending screenshots all week, and the shop’s inbox has been “teeming” with requests for orders, since the dress was discontinued six months ago.

“We checked to see if it’s possible to make some more, and found enough material from our suppliers to make about 100 dresses,” Tacoma said. “We put 100 online, and as of 1 p.m. [on Tuesday] 85 per cent were sold.”

Tacoma says the printer, cutter and seamstress can all do their jobs in isolation from one another, but that means it will take a few weeks for the dresses to make their way to customers.

“It’ll take a little bit of time to make them, but people have been understanding, ” she said. “Besides, if you were planning on wearing the dress to an event anywhere, it’s probably been cancelled.”

For more information visit smokinglily.com.

– With files from the Canadian Press

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Smoking Lily owner Trish Tacoma says her company’s inbox has been teeming since Deena Hinshaw was seen on TV wearing the charcoal grey half-sleeve dress emblazoned with the periodic table of elements on Tuesday, March 17. (Smoking Lily photo)

Just Posted

Provincial COVID-19 rules lead to closure of two Columbia Shuswap Regional District rec sites

CSRD parks not managed with Rec Sites and Trails BC remain open

Warm temperatures bring welcome news for Salmon Arm residents who use public washrooms

City plans to open remaining washrooms, playgrounds to remain closed

Cougar caught on camera in Lake Country

A Lake Country resident caught a cougar prowling near their home

Too late for property tax adjustment from Columbia Shuswap Regional District

Timing of provincial deadlines eliminate option for tax relief in response to COVID-19

YMCA Okanagan offers care for children of essential service workers

Priority will be given to children aged 5 to 12 years old

UPDATE: Canadians awake to extra COVID-19 emergency benefit money, feds clarify changes

The CRA and federal officials are working to clarify the confusion around payments

Smiles, honks and waves as teachers stage parade for their students

Classrooms are closed, but kids and teachers manage to connect

B.C. sorting medical equipment sales, donation offers for COVID-19

Supply hub has call out for masks, gowns, coronavirus swabs

Summerland winery sold for $5.2 million

Property overlooking Okanagan Lake was on the market 160 days

B.C. records five more deaths due to COVID-19, 45 new cases

A total of 838 people have recovered from the virus

COVID-19: B.C. students describe life during pandemic

Most teens wonder what the future will be like after COVID-19

Easter Bunny added to B.C.’s list of essential workers

Premier John Horgan authorizes bunny to spread “eggs-ellent cheer” throughout province

Travellers returning to B.C. must have self-isolation plan or face quarantine: Horgan

Premier John Horgan says forms must be filled out by travellers

Most Read