Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Delayed Highway 1 project, Rapattack prompts road trip

Salmon Arm councillors travelling to Victoria to meet with ministers

Leaky roof leads to partial closure of Interior Health building

Salmon Arm lab is open but adult day care and bathing services are closed this week

Small wildfire near Chase under control

Spot-sized fire on Scatchard Mountain not expected to grow

Heavy equipment might be culprit in Tappen mill fire

Fire spotted about 7 p.m. on July 13, extinguished five hours later through coordinated effort

Extreme fire danger in the Okanagan-Shuswap

The fire danger rating hits extreme or high in areas of the Okanagan- Shuswap

VIDEO: Visual recap of Vancouver Island MusicFest

Walk Off The Earth, Passenger, Arlo Guthrie among highlights

Pulmonary fibrosis prompts cross-Canada ride

Cyclists stop in Shuswap to raise awareness and funds

Hedge up in flames in Lake Country

A Lake Country resident burning weeds had flames spread to a nearby hedge

‘Virtual drugstore’ dealer sentenced in the South Okanagan

A Penticton woman was using the casino as a hub to sell drugs and launder money

Trudeau’s youth council divided over Trans Mountain pipeline purchase

A letter signed by 16 past and present members was made public today, asking the federal government to reverse course

UPDATE: Wildfire near Lake Country grows to seven hectares

The BC Wildfire Service is responding to a blaze at Dee Lake

Hulk Hogan reinstated into wrestling Hall of Fame

Hogan had used racial slurs caught on video when talking about his daughter sleeping with a black man

UPDATE: BC crews respond to two new wildfires

Blazes near Allison and Osoyoos Lakes

Motorcycle driver dies in a head-on collision near Oliver

RCMP said the three vehicle collision, near Road 18, happened around 2:45 p.m. on July 14

Most Read