Pink Shirt Day campaign urges Canadians to ‘Lift Each Other Up’

Annual anti-bullying effort returns Wednesday, Feb. 26

Pink Shirt Day is Feb. 26.

Pink Shirt Day is Feb. 26.

Whether it’s rose, bubble gum or flamingo, the power of pink is once again on display.

Today (Wednesday, Feb. 26) marks Pink Shirt Day, a date when each year Canadians are asked to take a stand against bullying – and to make that stance public by including an article of pink clothing in their ensemble.

Each February, the national movement sees thousands of Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities, according to a release from London Drugs, the campaign’s retail sponsor. This year’s theme, “Lift Each Other Up” reflects the origins of Pink Shirt Day, which began in Eastern Canada 13 years ago.

In 2007, two Nova Scotia students took action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink T-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

Since 2008, through the sale of the shirts, $1.5 million has been raised for a number of anti-bully programs, including Kids Help Phone, KidSafe Project and Boys and Girls Clubs of Western Canada.

According to pinkshirtday.ca, one in five kids is affected by bullying and last year, more than 59,000 youth were impacted by Pink Shirt Day-funded programs.

“We want to encourage every Western Canadian to share the positive message of Pink Shirt Day this year,” said Clint Mahlman, London Drugs president and COO.

This year’s T-shirts, which feature a rocket ship blasting off and the phrase “Lift Each Other Up,” are now available at all London Drugs locations across Western Canada in youth or adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs across B.C., Alberta, Saskatchewan and Manitoba. Sales from shirts are donated to community programs in each provincial market for community programs that include anti-bullying initiatives.

Check out last year’s Pink Shirt Day event at the B.C. Legislature:

Like us on Facebook and follow us on Twitter.

Pink Shirt Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19. (Image courtesy CDC)
Interior Health reports 70 new cases overnight

The total number of cases in the region is now at 1,426

Author and environmentalist Jim Cooperman thumbs through a copy of his book, Everything Shuswap. All proceeds from book sales, which was produced in partnership with the North Okanagan-Shuswap School District, will be donated to support outdoor learning programs. (File photo)
Shuswap author’s book a hit at Salmon Arm schools

Students learning about the region with author Jim Cooperman’s book, Everything Shuswap

RCMP. (Phil McLachlan - Black Press Media)
RCMP investigate suspected arson at Shuswap hunting camp

Suspicious fire took place by Scotch Creek forest service road on Oct. 24

(File photo)
Alberta woman facing assault charge after allegedly hitting boy with watermelon at Shuswap campsite

Police say a disagreement among friends at an Adams Lake campsite turned ugly

A Shuswap couple reported having fallen victim to a family emergency telephone scam. (File image)
Shuswap couple fall victim to family emergency scam

Person claiming to be couple’s son said he was injured and in jail

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. records deadliest day of pandemic with 13 deaths, 738 new COVID-19 cases

Number of people in hospital is nearing 300, while total cases near 30,000

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Central Okanagan Public Schools administration office in Kelowna. (File photo)
COVID-19 confirmed in 5 more Central Okanagan schools

All people who tested positive for the virus are self isolating at home

Penticton Law Courts
Bail hearing for Penticton man charged with sex assault, forcible confinement

Robert Sauve is facing more than 10 criminal charges

Revelstoke RCMP warn of scam after two people targeted in one day. (Black Press file photo)
Revelstoke RCMP warn of scammer pulling at heart strings

Two people in Revelstoke targeted in one day by person posing as a loved one

Court of Appeal for British Columbia in Vancouver. (File photo: Tom Zytaruk)
B.C. woman loses appeal to have second child by using late husband’s sperm

Assisted Human Reproduction Act prohibits the removal of human reproductive material from a donor without consent

St. James Anglican Church, Armstrong, B.C. (Google Maps).
Prayer at North Okanagan council meetings a violation of religious neutrality: study

New study found 23 municipalities held prayer sessions at inaugural meetings in 2018, in violation of a Supreme Court decision

A worker at Kelowna Airport has tested positive for COVID-19. (File)
Kelowna airport worker tests positive for COVID-19

Individual, who works as a screener, was asked to self-isolate, at which time they tested positive

Krista Macinnis displays the homework assignment that her Grade 6 daughter received on Tuesday. (Submitted photo)
B.C. mom angry that students asked to list positive stories about residential schools

Daughter’s Grade 6 class asked to write down 5 positive stories or facts

Most Read